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Glyn Thomas best casino in southend to Mike Rothwell, Managing Director, EMEA best casino in southend Brands, Brexit.
Closer to home we have the Empire Casino, the Sportsman, the Playboy Club London, Alea Glasgow, Alea Nottingham, Manchester235, Rendezvous Brighton, Rendezvous Southend together with 3 businesses In Cairo and the more info Emerald Casino Resort in South Africa.
From your perspective, how is that achieved?
Better leaders deliver better results.
Image: Mike Rothwell,Managing Director, Caesars Entertainment EMEA We have a great team and great leadership in Cairo.
They think hard about employee engagement and customer service.
They have loads of energy.
They work together well, share information well and, above all else, they have a strong culture of respect and professionalism throughout the operations.
Image: The Ramses Casino, Cairo.
Following on from the last question how close are the respective casinos in terms of staff exchanges and the sharing of ideas and maybe even VIPs?
Giving our employees the opportunity to work in our other properties in the UK is relatively straightforward.
This is great for their career development as it enables them to gain exposure to different markets, diverse customer bases and to develop their leadership skills.
That said, our UK employees often have the chance to work in our overseas properties, supporting on capital projects, slot floor layouts and restaurant offerings, for example.
Mark Hands, who has previously headed up our Nottingham and Manchester properties, is now leading our South African resort property, leveraging his hotel and hospitality skills to drive success there.
Sharing VIP customers is one of the key strengths of the Caesars family of properties.
Image: The Ramses Casino, Cairo overlooking the Nile.
Focusing on the UK, how has the market changed in the past 12 months since we interviewed you last?
The two biggest changes I have seen are a significant increase in Far East Asian visitors to our UK properties and increased regulatory scrutiny.
The latter is something which has divided gambling industry opinion.
That said, I felt the government did a poor job of giving people clear, useful information which they needed to make an informed choice.
The picture of doom and gloom they painted felt insincere to me and it backfired.
I think they would have been better served emphasising the good things the EU does.
How does Caesars Entertainment EMEA fare against other casino brands — and how is it different?
So, for example, a customer in Alea Glasgow will have different expectations from a customer in Manchester235.
We also empower our local General Managers to have more autonomy in how they operate their businesses, which enables them to adapt more rapidly to changes in the markets in which they operate and with which they are more intimately connected.
Having the Las Vegas connection is a big differentiator for us too.
We are able to best casino in southend our customers access to experiences that other operators cannot.
You appointed Jim Firth as Venue Director for the Sportsman Casino in London last year — how has he had an effect?
He has integrity and authenticity — important leadership qualities.
I mentioned earlier about my belief in the correlation between leadership and results: 2017 is looking like a record year for the Sportsman.
Chris Green joined us from the Rank Group and is now leading the Empire Casino in Leicester Square.
George Gordon came from Gala and is now our Venue Director down in Brighton and Maxine Gibbons is our Venue Director in Manchester235, having joined us from Rank.
Susan McGowan has taken the property leader role at Alea Glasgow and Junior Garrod, who was formerly our Marketing Manager at the Rendezvous Southend, is now our property lead.
Both are already having a significant positive impact on team morale, customer service and results.
What other alliances do you have at the moment and are others planned?
Partnerships and affiliates are an important part of our business model.
Consumers trust brands they recognise.
The Carlsberg Sports Bar at the Empire Casino has also been tremendously successful — again, a very recognisable brand, trusted by consumers.
In all these partnerships we work hard to foster strong relationships — active dialogue, ideas sharing, face to face contact — all vital to ensure success and to keep the product alive and relevant in the marketplace.
In my experience, taking a passive approach to a partnership rarely leads to an optimal outcome.
A key development for us has also been the launch of Total Rewards into the UK market in March this year.
Total Rewards is the leading casino loyalty programme globally best casino in southend the brand is recognised and trusted by millions of customers and extending the reach to cover our UK operations is a big step forward for us in driving loyalty and engagement.
Would I like to do more?
As we seek to grow market share in the territories in which we operate, partnerships will be one way through which we can differentiate ourselves.
One of the benefits of being part of the Caesars global network is that we have access to some pretty important relationships.
That said do you try to consider, best casino to deposit for your slot offerings with many suppliers or rely on major suppliers offering different product?
Correct, each of our venues is distinct and tailored to the market in which we operate; I think this is important for attracting customers.
Typically my start point best casino in southend be which product works best in each market.
In this regard, we see a lot of commonality — exciting new products tend to resonate in every territory, not just a single market.
The political landscape has been interesting too, from a product perspective.
I had hoped that the casino industry would be permitted more slot machines over and above the current 20 per property for former 1968 Act Casinos.
Timing is everything though and the current backlash against Fixed Odds Best casino in southend Terminals needs to work its way through the system before we can re-engage in a sensible discussion with DCMS about where best casino in southend products should see more situated.
Building this into a package of evidence for the government will help us move the agenda forward and I hope we will see appropriate relaxations within the next 12 months or so.
Do you have any acquisitions or major refurbishments planned?
Caesars US finally wrapped up the protracted Chapter 11 debt renegotiations in October, with a significantly lower debt load and much improved free cash flow.
The focus for our business now is growth.
We will be aiming to address our current absence from the online gaming market.
In addition, we have done a great job of investing in capital projects which have delivered strong returns.
During 2018, I see us investing in our flagship London properties to continue to grow our market share.
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