Who Gives a Crap Review of Sustainable Toilet Paper
We caught up with Melbourne based social entrepreneur Simon Griffiths to talk about social business in Australia and what he thinks the future looks like.
I then went into the pure NGO sector and although I loved the outcome of what I was doing, I found that it was harder to have a large-scale impact.
I became particularly who gives a crap inc in creating a new consumer driven philanthropy channel where not-for-profit and business are combined so you can use every transaction to create something mutually beneficial.
Simon Griffiths Shebeen was my first project in this area.
AE: Who Gives a Crap?
SG: Despite the success of Shebeen, we realised there were limitations to what we could achieve given the fact we were only in Melbourne.
We also became aware that people were starting to think about the end result of their transactions and we wanted to capitalise on that to do some good.
We wanted to find a way to use mass-market products that are available anywhere in Australia.
The answer: toilet paper!
We quickly realised we were onto something and Who Gives a Crap was born.
Everyone needs toilet paper and as a concept, it lends itself perfectly to supporting sanitation projects.
Diarrhoea related illnesses fill over half of sub-Saharan African hospital beds and kill over 2,000 children under 5 every day.
Our impact to date shows that every roll of Who Gives A Crap is providing someone with access to a toilet for about one week.
AE: How did you get the project started?
For this reason, we decided to start off as a for-profit company that uses 50% of its profits to build toilets and improve sanitation in the developing world.
In terms of actually getting started with production, we quickly realised that visit web page paper was going to be a challenging product to launch, as the market is dominated by large, multinational competitors with some very deep pockets.
We knew we had to think differently about what we were going to do and how we were going to finance our first production run.
We took the initiative to crowdfund � essentially asking people to pre-order their first delivery because they thought the concept was worth getting behind.
To help things along, I agreed to sit on a toilet on a live web feed until we reached this web page crowdfunding target you can.
We hit our fundraising target in 50 painful hours, and generated some incredible media coverage at the same time.
AE: What advice would you give to any budding entrepreneurs who are looking to set up their own social business?
It was more about getting in there, doing it, and making a lot of mistakes along the way.
People are thinking a lot more about where their money ends up and what that means for them, which is really exciting.
AE: How does Australian Ethical fit into what you are trying to achieve?
You should consider obtaining financial advice who gives a crap inc is tailored to suit your personal circumstances.
This website provides you with general information only and does not take account of your individual investment objectives, financial situation or needs.
Before acting on it, consider its appropriateness to your circumstances and read the and the Product Disclosure Statement relevant to the product which is available on our website.
You should consider who gives a crap inc advice from an authorised financial adviser before making an investment decision.
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