ASA & CAP: New Guidance for Gambling Ads
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Should I be concerned about linking out to this and does it reduce the link value to any of the other sites that the site links out to?
If not for google adsense gambling content it won't help and more then that it can even harm you.
As for the other links of the page, a new link will dilute the link juice.
I understand your point about link dilution, but thats not what I mean, will it harm the rankings of my site or the sites that my site links out to?
Usually this'll just burn the PR of the page it's google adsense gambling content, but sometimes can do damage to your whole site.
Linking out to relevant content isn't as bad paid is still bad.
If it's a body building site though just going by your user name I wouldn't.
Unfortunately this is not uncommon, but there are some things you can negotiate that are within Google's quality guidelines.
If they want to purchase a link, it should be considered as advertising.
If it is considered advertising, you should abide by Google's guidelines and add the "nofollow" tag to google adsense gambling content link which essentially does not give the link any value.
The only value is potential traffic from your site for the buyer s.
Most likely, the buyer s will not agree to this as they are probably buying a followed link in order to pass pagerank from your site to theirs - in order to manipulate search rankings.
Would I do it?
Nope, not worth the risk.
However, I would be more favourable to link to them if they advertised with me.
I would only link to them if they had relevant, related and google adsense gambling content quality content that I genuinely wanted to refer my visitors to.
I'm guessing you're not a casino site, so you might want to steer clear from this transaction.
Regarding your second question: Linking to "bad neighborhood" or here quality sites can also affect your rankings - this is a known fact.
Be cautious and google adsense gambling content luck.
I would not link out to non-relevant content.
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